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Reframing Childhood Adversity: Promoting Upstream Approaches

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Be among the first to hear new recommendations for communicating about child adversity using new research from the FrameWorks Institute.

While Americans agree that child abuse and neglect is unacceptable and are more likely than ever to consider child development an important policy issue, it can be difficult to build the public understanding and political will advocates need to effectively prevent, identify, and address childhood adversity. As everyday communicators, we still encounter persistent dilemmas in how to frame the issue including deciding what to say, how to say it, and what to leave unsaid. 

Understanding the need for fresh, powerful framing strategies, Prevent Child Abuse America (PCA America) and the newly merged Alliance for Strong Families and Communities and Council on Accreditation asked the FrameWorks Institute to update framing recommendations originally developed in 2004. The result is a new strategic brief, Reframing Childhood Adversity: Promoting Upstream ApproachesThis guide contains—

  • accounts for recent science and current communications contexts,
  • ppeaks more directly to racial and social justice,
  • aligns with efforts to reimagine child welfare systems into child well-being systems, and
  • offers guidance for communicating about adverse childhood experiences (ACEs) and strategies for helping the public to see how prevention works.

Join Dr. Julie Sweetland, senior advisor at the FrameWorks Institute, for a guided tour of this timely, powerful new guidance.

Date Created: February 25, 2021