Mary Kay Inc. | 2015 National Crime Victims' Service Awards Tribute Video

CRAYTON WEBB: Mary Kay Ash always used to say that P&L in corporate America shouldn't just stand for profits and loss, it should also stand for people and love. 

KIRSTEN GAPPELBERG: In the year 2000, domestic violence was really not being talked about. It was very much in the shadows. 

CRAYTON WEBB: The Mary Kay Foundation started making grants to domestic violence shelters, at least one in all 50 states– many of whom had a hard time raising a lot of money. 

KIRSTEN GAPPELBERG: In 2008, Mary Kay, Inc., really expanded to include the prevention and education work that we're doing now, and that's when Pink Changing Lives and Beauty That Counts started. 

CRAYTON WEBB: Mary Kay is "Lobbying for Good" on Capitol Hill, but also in capitols across the country, advocating for legislation that will prevent and end domestic violence. 

KIRSTEN GAPPELBERG: We have some amazing cause champions who are speaking out against domestic violence and in support of healthy dating and relationships. 

CRAYTON WEBB: Mary Kay is the lead sponsor with Love is Respect, the nation's first and only Text for Help Program. 

KIRSTEN GAPPELBERG: One of the most powerful ways that Mary Kay spreads the message is through our sales force. They're able to take a Don't Look Away compact back to someone in their life. 

Tucked inside that compact is a lifesaving message: “Send the text ‘loveis’ to 22522 if you or someone you know needs help.” 

I'm so glad that Mary Kay is part of the conversation, there's so much more work to be done.